My Featured Fashion Show

H&M 2014/2015 Fall Winter Show

I. About the Clothing Brand

In 1946 the company's founder Erling Persson came up with the business idea of offering fashionable clothing at attractive prices. In 1947 he opened his first shop Västerås, Sweden "Hennes", which exclusively sold women's clothing. "Hennes" is Swedish and means "hers". In 1968 Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to "Hennes & Mauritz" .

　

Works Cited （参考文献）

"H&M." Wikipedia. Wikimedia Foundation, 8 July 2016. Web. 11 July 2016.

II. About the Designer

Erling Persson

Erling Persson was the founder of H&M (Hennes&Mauritz). He got the idea following a post-WWII trip to the United States as he was very impressed by efficient, high-volume stores.

The company was established in Västerås, Sweden, in 1947 by Erling Persson, though at the time it only sold women's clothing and was called Hennes, Swedish for "hers."

Works Cited （参考文献）

"Erling Persson." Wikipedia. Wikimedia Foundation, 4 Feb. 2016. Web. 11 July 2016.

III. My Reaction

A. Reaction Point - apparel (衣類)

• clothing that serves as dress or decoration
• Dress
• It is suede cloth simply because it is a fashion in the fall and winter, and fur is on and uses the cloth with the sense of the seasons.

B. Reaction Point - makeup (化粧)

• makeup cosmetics applied to the face to improve or change your appearance
• Clear makeup of the color
• fashion is Maine, it is simple, and the outstanding colors are finished without using it.

C. Reaction Point - color combination (色の組み合わせ)

• how various colors are combined within one outfit
• Red and black
• There are many colors such as brown and the black, but there is the bright color that reminds you of autumn colored leaves such as an orange and the red.

D. My General Opinion
There were many colors dark generally, but there were the coordinates that the bright color such as an orange and the red took in and was stylish.

The makeup was natural, and the shoes were finished with black not to disturb the clothes which were Maine and felt a laborer.